Marketing in:
Business Services
Account Marketing Manager
Manages marketing for key client relationships, supports contract renewals, and identifies expansion opportunities within existing accounts.
Develops client-specific value propositions, success stories, and performance dashboards that demonstrate ROI.
Works closely with account teams to create renewal presentations, quarterly business reviews, and expansion proposals that showcase additional service capabilities.
Sector Marketing Manager
Develops expertise in specific industry verticals (healthcare, manufacturing, retail, financial services) and creates tailored marketing approaches for different sector requirements and compliance needs.
Understands unique operational challenges - sterile environments for healthcare cleaning, 24/7 operations for manufacturing logistics, or security protocols for financial services facilities.
Digital Marketing Manager
Manages online presence, content marketing, and lead generation campaigns targeted at facility managers, procurement teams, and operations directors. Develops thought leadership content around operational efficiency and compliance.
Creates case studies, white papers, and industry reports that position the company as experts in operational excellence and regulatory compliance.
Product Marketing Manager
Manages online presence, content marketing, and lead generation campaigns targeted at facility managers, procurement teams, and operations directors. Develops thought leadership content around operational efficiency and compliance.
Creates case studies, white papers, and industry reports that position the company as experts in operational excellence and regulatory compliance.
Partnership & Channel Marketing Manager
Manages marketing relationships with distributors, technology partners, and supply chain collaborators. Develops co-marketing programmes with complementary service providers.
For instance, coordinating marketing with security technology suppliers for integrated cleaning and security services, or partnering with fleet management companies for comprehensive logistics solutions.
Brand & Communications Manager
Manages corporate reputation, crisis communications, and thought leadership positioning. Particularly important for services that impact client operations, public safety, and business continuity.
Handles communications during service disruptions, develops executive thought leadership content, and manages stakeholder communications during contract transitions or operational changes.
Marketing jobs in Business Services
Marketing in the
sector
Relationship-driven sales cycles with multiple stakeholders
Procurement teams, facility managers, operations directors, and C-suite executives all influence decisions. Long sales cycles require sustained relationship building and multi-stakeholder communications.
Service reliability and track record drive selection
Case studies, testimonials, and performance metrics are crucial. Marketing must demonstrate consistent delivery, problem-solving capabilities, and operational excellence across multiple client environments.
Contract renewal and expansion focus
Retention marketing is critical - expanding services within existing accounts often more valuable than new client acquisition. Account-based marketing and relationship nurturing programs essential.
Compliance and certification showcase expertise
Industry standards, safety certifications, environmental credentials, and regulatory compliance are key differentiators. Marketing must communicate technical capabilities and professional standards clearly.
Multi-site and scale capabilities matter
Ability to deliver consistent service across multiple locations, regions, or countries. Marketing must demonstrate operational scale and management capabilities for enterprise clients.
Value demonstration beyond cost savings
ROI calculators, efficiency improvements, risk mitigation, and operational benefits. Moving conversations beyond price to strategic value and business impact.
Marketing in:
Business Services
The Backbone of Business.
Business services keep organizations running smoothly - from logistics networks that move goods globally to cleaning teams that maintain workspaces, security services that protect assets, and supply chains that deliver everything businesses need to operate.
Behind-the-scenes excellence.
These are the essential services that businesses rely on but rarely think about until something goes wrong. Success comes from reliability, efficiency, and seamless integration into client operations.
Operational Partnerships.
Long-term contracts, service level agreements, and trusted relationships define this sector. Clients don't just buy services - they buy peace of mind, operational continuity, and the ability to focus on their core business.
The Challenge.
Proving value in services often taken for granted, competing on more than just price, managing complex multi-site operations, and building relationships with procurement teams who prioritize cost efficiency alongside service quality.
UK business services sector:
Significant contributor to GDP through essential operational support across all industries.
Ireland's strategic advantage: Major European hub for logistics and business services, particularly benefiting from post-Brexit trade flows and EU access
Logistics & supply chain: £130+ billion annual revenue, critical to UK trade infrastructure
Security services: £9+ billion market supporting businesses, government, and critical infrastructure
Commercial cleaning: £17+ billion industry essential to workplace operations
Waste management: £11+ billion sector supporting environmental compliance and operational needs
ECONOMY
Importance of Marketing
Business services marketing focuses on reliability, operational excellence, and partnership building. You're helping businesses find trusted partners who can handle critical operational functions while they focus on their core competencies.
The work involves understanding complex procurement processes, demonstrating measurable value, and building long-term partnerships that often span years or decades.
Marketing translates operational capabilities into compelling business cases - turning SLAs into competitive advantages, performance metrics into trust-building narratives, and technical specifications into boardroom-ready value propositions.
Success requires building relationships at multiple levels: from procurement teams making decisions to facility managers, security staff, and logistics coordinators who use these services daily. This grassroots advocacy often influences renewal decisions as much as formal presentations.
Marketing here offers the satisfaction of supporting essential services that keep the economy running, while tackling the unique challenge of making "invisible" services visible and genuinely valued by clients.
Manages marketing for key client relationships, supports contract renewals, and identifies expansion opportunities within existing accounts.
Develops client-specific value propositions, success stories, and performance dashboards that demonstrate ROI.
Works closely with account teams to create renewal presentations, quarterly business reviews, and expansion proposals that showcase additional service capabilities.
Develops expertise in specific industry verticals (healthcare, manufacturing, retail, financial services) and creates tailored marketing approaches for different sector requirements and compliance needs.
Understands unique operational challenges - sterile environments for healthcare cleaning, 24/7 operations for manufacturing logistics, or security protocols for financial services facilities.
Manages online presence, content marketing, and lead generation campaigns targeted at facility managers, procurement teams, and operations directors. Develops thought leadership content around operational efficiency and compliance.
Creates case studies, white papers, and industry reports that position the company as experts in operational excellence and regulatory compliance.
Manages online presence, content marketing, and lead generation campaigns targeted at facility managers, procurement teams, and operations directors. Develops thought leadership content around operational efficiency and compliance.
Creates case studies, white papers, and industry reports that position the company as experts in operational excellence and regulatory compliance.
Manages marketing relationships with distributors, technology partners, and supply chain collaborators. Develops co-marketing programmes with complementary service providers.
For instance, coordinating marketing with security technology suppliers for integrated cleaning and security services, or partnering with fleet management companies for comprehensive logistics solutions.
Manages corporate reputation, crisis communications, and thought leadership positioning. Particularly important for services that impact client operations, public safety, and business continuity.
Handles communications during service disruptions, develops executive thought leadership content, and manages stakeholder communications during contract transitions or operational changes.
Overview
The Backbone of Business.
Business services keep organizations running smoothly - from logistics networks that move goods globally to cleaning teams that maintain workspaces, security services that protect assets, and supply chains that deliver everything businesses need to operate.
Behind-the-scenes excellence.
These are the essential services that businesses rely on but rarely think about until something goes wrong. Success comes from reliability, efficiency, and seamless integration into client operations.
Operational Partnerships.
Long-term contracts, service level agreements, and trusted relationships define this sector. Clients don't just buy services - they buy peace of mind, operational continuity, and the ability to focus on their core business.
The Challenge.
Proving value in services often taken for granted, competing on more than just price, managing complex multi-site operations, and building relationships with procurement teams who prioritize cost efficiency alongside service quality.
Economy
UK business services sector:
Significant contributor to GDP through essential operational support across all industries
Ireland's strategic advantage: Major European hub for logistics and business services, particularly benefiting from post-Brexit trade flows and EU access
Logistics & supply chain: £130+ billion annual revenue, critical to UK trade infrastructure
Security services: £9+ billion market supporting businesses, government, and critical infrastructure
Commercial cleaning: £17+ billion industry essential to workplace operations
Waste management: £11+ billion sector supporting environmental compliance and operational needs
The importance of marketing
Business services marketing focuses on reliability, operational excellence, and partnership building. You're helping businesses find trusted partners who can handle critical operational functions while they focus on their core competencies.
The work involves understanding complex procurement processes, demonstrating measurable value, and building long-term partnerships that often span years or decades.
Marketing translates operational capabilities into compelling business cases - turning SLAs into competitive advantages, performance metrics into trust-building narratives, and technical specifications into boardroom-ready value propositions.
Success requires building relationships at multiple levels: from procurement teams making decisions to facility managers, security staff, and logistics coordinators who use these services daily. This grassroots advocacy often influences renewal decisions as much as formal presentations.
Marketing here offers the satisfaction of supporting essential services that keep the economy running, while tackling the unique challenge of making "invisible" services visible and genuinely valued by clients.
Our
Solutions
.jpg)
Hiring Businesses
We offer different ways to help you build great marketing roles, understand who’s available, and hire top engineering marketing talent.
If you fill out the form below, we’ll let you know when new marketing candidates are available.
A more affordable option than a full recruitment search
Marketers
If you're considering a move within marketing, get in touch to register your interest.
We frequently proactively represent marketing professionals to clients who are hiring, often before roles are advertised
.png)
Internal Stakeholders
Marketing works closely with operations teams, account managers, business development, and service delivery managers. Strong collaboration with finance teams for contract pricing, procurement teams for competitive positioning, and often health & safety teams for compliance messaging.
Regular coordination with regional managers who oversee multi-site delivery and understand local operational challenges that can become competitive advantages.
Optional Integration
Marketing campaigns align with operational capacity, geographic expansion plans, and service delivery capabilities. Campaign timing often synchronised with contract renewal cycles, budget planning periods, and seasonal demand fluctuations.
Marketing must understand operational constraints - you can't promise 24/7 coverage if operations can't deliver, or market rapid expansion without infrastructure capacity.
Contract Cycle Management
Marketing activities revolve around contract lifecycles rather than traditional campaign calendars. Renewal periods, tender deadlines, and procurement windows drive marketing priorities more than seasonal trends.
Long-term relationship nurturing becomes more important than short-term lead generation, with marketing investment focused on retention and account expansion rather than constant acquisition.
Communication Style
Professional, reliable, and results-focused communication that emphasises partnership, operational excellence, and measurable business impact. Technical credibility important for engaging with operational stakeholders and facility managers.
Clear documentation and audit trails essential - everything from case studies to performance reports may be scrutinised during contract reviews or competitive tenders.
Perception of Marketing
Often viewed as sales support function initially, but increasingly recognised for role in retention, account expansion, and reputation management. Value becomes clear when marketing supports major contract wins, manages operational crises, or prevents client churn.
Success measured through contract renewal rates, account expansion revenue, and client satisfaction scores rather than traditional marketing metrics.
Success Traits
Business acumen and understanding of operational challenges, ability to build trust with procurement and operations professionals, analytical mindset for ROI demonstration, patience for long sales cycles, and skills in relationship nurturing and account-based marketing approaches.
Comfort with behind-the-scenes impact - success often means preventing problems rather than creating visible wins.