Digital Campaigns Coordinator (9-month Maternity Cover)

MRKTSEARCH is delighted to be recruiting a Digital Campaigns Coordinator on behalf of our client, one of NI's success stories and highly respected manufacturing businesses, quickly growing to new markets and product lines.

Key highlights of this marketing opportunity:

Well appointed marketing team, 2 graphic/digital designers, brand managers, head of marketing, marketing execs and managers.
Private equity backed business, growing quickly
New business division opening this year
Opportunity to work with Consumer & Trade brands.
Generous WFH policy

Job Role

As Digital Campaigns Coordinator, you will report directly to the Marketing Manager, and assist in the planning, execution, and optimisation of our clients online marketing efforts through Digital Marketing campaigns.

You will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how online can become a strong asset in building the presence of interior furnishing brands.

Key Responsibilities:

Devise B2C (business to consumer) and B2B (business to business) integrated digital marketing campaigns with the aim of acquiring and retaining customers
Manage PPC Google Adwords campaigns for both trade & end consumer brands
Create and manage optimised online paid ad campaigns through select social media channels to increase brand awareness and lead generation
Manage targeted Google Display Network ads to increase brand awareness, reach and lead generation
Measure performance of digital marketing activity using a variety of Web analytics tools to include Google Analytics and deliver regular reports of campaign results, including email performance as well as paid and organic efforts
Have a strong working knowledge of SEO best practices to increase online visibility and reach, including technical SEO
Create email marketing campaigns to include regular news updates and promotional style communications to various audience types
Provide creative ideas for content marketing and update websites
Write, edit and proofread copy for promotional materials within marketing campaigns

Essential Criteria:

Hold an undergraduate qualification in Marketing or other related discipline
OR a postgraduate qualification in a Marketing related subject
Hold at least 3-5 years’ experience in devising and executing successful digital marketing campaigns
Excellent understanding of digital marketing concepts and best practices
Working knowledge of Google Analytics for assessing web and campaign performance
Working knowledge of Google Adwords to increase brand reach
Demonstrate the ability to analyse and understand data and use it to target selected groups as well as analyse the success or otherwise of campaigns
Experience of working with email marketing software and CRM platforms to build campaign audiences
Experience of creative content writing for both web and print

Desirable Criteria:

Experience of working with Hubspot Marketing Automation Software
Experience in both B2B and B2C marketing
Experience of working with a Content Management System

Benefits:

Award winning company with ambitious growth plans
Flexible hybrid working available
BHSF Health Cash Plan to help towards everyday costs such as optical and dental
Holiday Purchase Scheme
Access to a digital employee hub to include exclusive retailer discounts
Social events and team building initiatives throughout the year
Free on-site car parking

For full specification and further information please contact sarah@mrktsearch.com or apply using the button.
Every application meeting the minimum requirements will receive a response.