Navigating the Job Market in 2024 The Marketing Career Edit

Tips for Job Seekers in 2024

When facing difficulties in the job market, it’s crucial to consider the following:

More is Happening Behind the Scenes Than You May Perceive

Not all job opportunities are publicly advertised. If you’re limiting your job search to online job boards, you might miss out on a significant portion of the market. In fact, it's estimated that up to 95% of searches last year were conducted without advertisements on regular platforms. This underscores the importance of expanding your job search strategy beyond the obvious.

Keep Pushing Forward

It’s common to feel discouraged during perceived ‘slow periods', kids holidays etc. However, the reality is that hiring continues, even if at a slower pace. Don’t let the time of year deter you from pursuing your job search actively

Change Intelligence (CQ)

Business transformation experience has long been valued for building professional resilience. Now, a relatively new concept, Change Intelligence (CQ), is gaining traction. As businesses continually adapt to changing goals and circumstances, professionals who can demonstrate resilience, adaptability, and diplomacy will stand out. These skills should be emphasised on your CV, cover letters, and LinkedIn profile.

For marketing professionals, Change Intelligence is integral to navigating buyer behaviours, channel usage, and industry trends. Reflect on your proudest achievements—consider what challenges you overcame and the strategies you used. Reverse-engineering from your outcomes can help you articulate these skills on your CV, especially when relevant to the job you’re applying for.

Leadership in a Digital World

As the world becomes more digital, the demand for professionals who combine technological savvy with a human touch is increasing. If you can demonstrate a balance of understanding both technology and people, it will enhance your job prospects.

Supplementary studies in AI, 'servant leadership', and managing remote teams are highly recommended.

For marketers aspiring to leadership roles, it’s important to analyse the hard metrics—budget, ROI, COI—and consider the team dynamics that contributed to your successes. This combination of numbers, team behaviour, and market understanding is key to discussing your leadership qualities effectively.

Approaching Headhunters and AI-Generated CVs

Seek Introductions

Being referred to a headhunter can significantly increase your chances of success. Rather than spamming your CV, focus on securing personal introductions. Remember that headhunters work for their clients, but they can still make valuable recommendations through their networks.

AI-Generated CVs

While AI tools can help you draft a CV, they may only get you about 60% of the way there. The emphasis on personal branding is increasing because employers are looking for a personal touch that AI cannot provide. Especially for marketers, it’s crucial to convey your unique experiences and contributions—no two marketing roles are the same, even within the same organisation.

Job Search Strategies and Networking Tips

Think Beyond Job Adverts

Relying solely on job adverts can be demoralising. Instead, consider broadening your strategy to include networking and direct outreach to potential employers. Engaging with alumni, attending industry events, and targeting specific companies can all help build your opportunity pipeline.

Networking Challenges for Marketing Professionals

Reciprocity is key in networking. The more value you provide to your contacts, the more likely they are to reciprocate. Find common ground and contribute before asking for opportunities.

Additional Insights for Marketing Professionals

• Navigating a Diverse Background

  For those with generalist or eclectic experience, starting with small to medium-sized organisations may yield better results than targeting large corporations, which often prefer specialised expertise.

  
  

• Contract Work as a Pathway

  Starting on a contract basis is a common practice, particularly in today’s market. This approach allows you to prove your value while keeping your other job search activities active.

  
  

• Addressing Frequent Job Changes

  If you’ve had multiple jobs in a short period, consider grouping them under a consulting period or explaining the context on your CV. In recent years there have been so many fluctuations that moves aren't the areas for consideration they once were.

  
  

LinkedIn Optimisation for Marketers

Your LinkedIn profile is a vital part of your job search. Use it to clearly articulate your role and impact within your organisation.

Titles in marketing can be ambiguous, it's particularly benefical to take the opportunity to explain your responsibilities and achievements.

Add life to your profile by posting about your interests in marketing, and use your cover photo to attract potential employers.

We hope some of these strategies and insights are helpful for you. If you are considering a move in your marketing career or appointing a new marketing member to your team please get in touch on hello@mrktsearch.com