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Building Foundations with an International leader

I'm fortunate to have started my career where I did, particularly for the opportunity to understand the processes and model which built the foundations for such a well respected International business.

Recruiting in Architecture as a rookie was tricky, but I soon realised every individual business and professional had their own specific requirements, It struck me then how much specialist recruitment was similar in principle to the card game ‘Pelmanism’ my gran used to play with us as kids. - just remember where you saw the card when its match comes up.

During my time here I managed recruitment campaigns for international businesses growing design construction teams in volumes, recruitment for independent businesses, temporary, fixed term and permanent contracts.

After a gruelling recession in 2008 where all of the specialist areas of design construction fell to one person (such was the very limited demand) it was time for a change.

Sales & Marketing professionals exist in 100's of niches.

I moved from an international business to an all Ireland company to specialise in Sales & Marketing. I naively thought things would be much easier. Who doesn’t know what a salesperson does, and marketing looks like such fun…

It became apparent that I was now dealing with hundreds of niches across two very vague titles. I started ‘lifting my cards’ by contacting every relevant candidate on the database so I could gain good knowledge of the market.

Compared to Architecture, it felt there were somewhere in the region of 100 times more decks. While trying to connect with all candidates that had registered with the business before my position was vacated, before the days of LinkedIn I remember my managers curiosity of when I was planning to speak with businesses, He may have concluded that my strategy was just to chat the day away with people about their career dreams and aspirations, but i needed to gain an understanding of who existed in the market.

Sales and Marketing as a specialist area continued to be an education for me over the next 12 years and still is today.

Understanding how each business communicated with their customers, which marketing tactics they preferred, how revenue models were sliced and diced, how some were grinding it out and others cruising to victory as ‘firsts to market’ is still one of my favourite aspects of the role today.

Why just Marketing?

Northern Ireland is a pretty unique market. Not only are we a fairly closed economy, we’re a country of a huge number of SME’s and owner managed businesses, compared to the rest of our UK counterparts.

When it comes to talent we actually have quite a good chance of getting the right people in the right places, if we could just achieve perfect knowledge and harness the information of all of the needs and skills that exist.

Access to information about Marketing functions is much more accessible now than it ever was, but can still be a minefield of complexity given the vastly configurable skills marketers can choose to adopt (even for those who are actually in the profession).

It takes time to understand the range and nuances of marketing functions. A lot of Business owners and managers, simply can't invest the time needed to determine what they’d benefit from most, never mind how best to measure performance, attract the right people or the expected salaries associated.