Preparing for a move
In marketing?
Whether it's a position in your current company or one further afield, some resources below may help you achieve your goals more easily.
First Impressions Matter:
- 33% of hiring managers form an opinion about a candidate within the first 90 seconds of an interview. *
Greater chance of being successful for those who have researched the company thoroughly prior to interview
Of hiring managers have a preference for behavioural style interviews
The Need For Better
Support:
FIRST IMPRESSIONS MATTER
Tools at your disposal:
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Knowing where you're going - or having correct software downloaded for video
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How alert you look - Prioritise sleep and water
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How confident and relaxed you appear
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How you treat the people you meet before the interview
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What you are wearing - adapt your personal style to reflect what the business is likely to dress like.
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Handshake / Ice-breakers
HOW TO RESEARCH A PROSPECTIVE EMPLOYER
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Website - what are the key products and services they're focusing on.
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Has the company been in the news/on podcasts recently?
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Search the key offerings with their location in Google - assess their competitors.
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LinkedIn - Who are the key decision makers, what's the structure of the business.
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Where do people tend to come from before working at this business?
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How quickly does it appear people are being promoted?
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Conduct a mini marketing audit. Where is their greatest following?
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What is the business tone of voice?
HOW TO BE A PRO AT COMPETENCY INTERVIEWS
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The job specification is your entire map to these.
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If they're looking for someone with strong strategic ability: A competency question derived could be:
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Tell us about a time where you created, deviated from or implemented a strategy.
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The common Acronym STAR is a good guide - situation, task, action & result.
Fewer sources focus on the why of STAR.
SITUATION
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A company wants to know the situation so they can assess the similarities in pressure, scale, conditions you've operated in.
TASK
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Task is important so the business can assess whether the planned goal is relevant, relatable and realistic.
ACTION
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Action largely centres around determining what You specifically did -a great opportunity to assess initiative, drive, collaboration and creativity.
RESULT
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Result - is to assess your ability to learn, your understanding of your actions aligned to the business goals.
Remember many experience opportunities in business lie outside of an individuals control. The most important elements of your experience is:
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Did you do the best you could?
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Did you understand the impact?
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Have you learnt for future growth?