Shelf space. Gondola ends. Branded fridges. New flavours, new formats, new reasons to pick yours.
FMCG is a constant fight for visibility and preference. You are selling to the retailer and the customer at the same time, while trends move, competitors respond and the next product is already being developed.
Sales and Marketing get unusually close to shaping what people actually choose.
FMCG & CONSUMER GOODS
Sales & Marketing Recruitment in
FMCG & CONSUMER GOODS
Shelf space. Gondola ends. Branded fridges. New flavours, new formats, new reasons to pick yours.
FMCG is a constant fight for visibility and preference. You are selling to the retailer and the customer at the same time, while trends move, competitors respond and the next product is already being developed.
Sales and Marketing get unusually close to shaping what people actually choose.
FMCG & CONSUMER GOODS
In FMCG & Consumer Goods, commercial success has to survive the journey from plan to purchase.
A product can have strong consumer research, great creative and enthusiastic customers and still struggle commercially. It has to be available, correctly priced, visible in the right channels and worthwhile for the retailer, distributor or customer supporting it.
Sales professionals work across that whole equation. Securing distribution is important, but what happens afterwards determines whether the product keeps its place. Rate of sale, margin, availability, promotion, repeat purchase and the value it adds to the category all start to matter.
Marketing has its own version of the same challenge. Creating consumer demand only works when people can find and buy the product. Strong FMCG marketers understand how brand, shopper behaviour, pricing, retail execution and supply work together rather than treating the campaign as the end of the job.
The FMCG & Consumer Goods Economy
FMCG & Consumer Goods covers food, drink, household products, personal care and other high-volume consumer categories sold through grocery, convenience, wholesale, pharmacy, foodservice, ecommerce, D2C and specialist channels.
It includes large international brands, established manufacturers, private-label suppliers and smaller challenger businesses. Each works with different margins, routes to market, customer relationships and levels of negotiating power.
In the UK, manufacturers recorded £452 billion in product sales in 2025. Food manufacturing alone represented 22.9% of the total, making it the UK's largest manufacturing division. UK food, feed and drink exports were worth £25.7 billion during the year. (Office for National Statistics)
Ireland's food, beverage and tobacco manufacturing sector generated approximately €11.4 billion in GVA in 2025. Food, drink and horticulture exports also reached a record €19 billion, up 12% year on year. (Central Statistics Office)
Within those markets, however, the commercial experience varies considerably. Grocery multiples, convenience, wholesale, foodservice, pharmacy, ecommerce and D2C all create different relationships with customers and consumers.
What do employers look for in FMCG & Consumer Goods Sales & Marketing professionals?
Expiring capacity shifting demand channel choice pricing and forecasting the Commercial levels never stop moving Sales and Marketing sit at the Centre of high organisations respond and grow.
Marketing that drives value
Connects brand activity with actual purchase behaviour
Understands the commercial importance of availability and distribution
Looks beyond promotional uplift to margin and incrementality
Adapts activity to the economics of each channel
Stays close to pricing, ranging, stock and retail execution
Sales that build profitable demand
Understands the customer's commercial priorities
Builds a credible shopper and category case
Manages price, margin, trade spend and terms properly
Turns distribution into sustainable sell-through
Understands how different routes to market create value
Same Titles. Different Skills
Two people can have the same job title, similar depth of experience. gained in the same sector while having developed very different Commercial judgement and capabilities.
National Account Manager
Two National Account Managers may both show major customers, joint business plans, promotions and strong revenue.
One may operate within an established range and promotional calendar; another may own pricing, trade investment, range negotiations, category arguments and the commercial choices behind growth.
Channel experience matters too: grocery, convenience, wholesale and foodservice can build very different judgement under the same title.
Brand Manager
Two Brand Managers may both list campaigns, agencies, launches and consumer insight.
One may be strongest in creative and communications delivery; another may work much more deeply across NPD, category, Sales, Supply Chain, pricing, trade marketing and customer activation.
The same campaign experience can also mean hands-on delivery in one business and directing specialist agencies in another.
Context changes everything.
So does the right Conversation.
Success and travel and hospitality requires more than experience. It requires understanding customer behaviour seasonality pricing distribution reputation and demand that’s why we take a search lad approach we go beyond the CV to understand capability context and commercial impact
Employers
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Professionals
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Professionals
Seeking A commercial Opportunity in Travel & Hospitality?
Hiring a commerical role in Travel & Hospitality that is important to get right?
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Hiring a commerical role in Travel & Hospitality that is important to get right?
We're happy to talk, whatever stage of consideration you're at,
Hiring a commerical role in Travel & Hospitality that is important to get right?
We're happy to talk, whatever stage of consideration you're at,
Hiring a commerical role in Travel & Hospitality that is important to get right?
We're happy to talk, whatever stage of consideration you're at,
Roles we recruit in FMCG & Consumer Goods
National Account Management · Key Account Management · Business Development · Field Sales · Foodservice Sales · Wholesale & Distributor Sales · Commercial Management · Sales Leadership · Category Management · Brand Management · Marketing Management · Trade & Shopper Marketing · Category Marketing · Digital Marketing · Ecommerce Marketing · CRM · Innovation & Portfolio Marketing · Sales & Marketing Leadership
