MARKETING
IN TECH
Marketing in the tech sector can be one of the most rewarding, and fast-paced career paths.
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This is a space defined by rapid iteration, investor pressure, and strong internal silos.
For marketers, success comes from resilience, diplomacy, and a willingness to roll with shifting priorities.
TECH / EMERGING TECH
WHAT TO EXPECT
Collaboration with developers and product managers is the norm. Specialists known for working to different cadences or communication styles. Marketers who thrive here usually adjust their approach, favouring clarity, patience, and gentle persistence. Product-market fit isn’t always guaranteed. You may work hard on campaigns for services that get mothballed at short notice due to funding shifts or strategic pivots. It's typically a fast moving space, but not always chaotic. The nature of technical work (often invisible, complex, and time-consuming) tends to foster respect for process.
MARKETING IN THE TECH SECTOR
​Metric literacy is high. You’re speaking to people who understand performance dashboards, so data-led reporting and impact-driven storytelling are especially valued. Internal marketing (including employer branding and culture content) is often taken seriously, especially when remote-first or geographically dispersed teams are involved. ​ ​Unreasonable timelines can exist, but they’re less endemic than in some other sectors.
ADVANTAGES OF WORKING IN THE SECTOR
Change is constant, and marketers who enjoy riding the waves of product evolution, new feature rollouts, or platform launches often find this sector energising. ​Unreasonable timelines can exist, but tech isn't the worst sector.
SALARY INFO
Salaries are generally strong, and marketers who can speak confidently on behalf of the business – at events, in content, or in client conversations – are especially prized. There’s room to specialise (growth, content, product marketing) or act as a crucial generalist gluing fast-moving teams together.
WHAT MAKES A GREAT MARKETER IN TECH?
- Empathy for engineers, not just customers - Comfort with ambiguity and shifting priorities - Crisp writing, clear comms - Storytelling that aligns with product evolution - Able to engage in commercial and technical discussions, with the confidence to ask when unsure and the awareness to know when it matters.
Marketing in Tech
MARKETING JOBS IN TECH
Product Marketing
Bridging the gap between product, sales, and the market. Own messaging, positioning, feature launches, and often competitor intelligence.
Growth Marketing
Uses experimentation and data to drive acquisition, conversion, and often retention. Always testing.
Content Marketing
Create articles, guides, videos, and thought leadership to attract, nurture, and convert leads — and support product education.
Lifecycle CRM / Email Marketing
Own the post-signup or lead nurturing journey, onboarding, re-engagement, upsell, and renewal flows.
Brand Marketing & Comms
Shaping the perception of the business, sometimes includes PR, creative, design, tone of voice, and leadership visibility.
Demand Generation
Demand Generation, Create demand through targeted campaigns — working closely with Sales to generate qualified leads. ABM (account-based marketing)
Community & Advocacy Marketing (emerging)
Build trust and engagement via customer success stories, reviews, and customer-led content.
Big Title
Thinking about hiring marketing in tech?
