Sales and marketing recruitment inTravel & Hospitality
Recruitment for commercial roles across hotels, accommodation, tourism, travel services, attractions, destinations, leisure and hospitality businesses.
£78bn
England domestic tourism spend, 2025
€5.5bn
Ireland foreign visitor spend, 2025
Sales & Marketing professionals in Travel & Hospitality get used to looking beyond the booking itself.
The same room, seat, table, tour place or event space can be worth very different amounts depending on when it is sold, who buys it, which channel they use and what demand might appear later.
A full hotel or sold-out event is not automatically evidence of good commercial performance. Experienced salespeople become more aware of rate, timing, acquisition cost, ancillary spend, repeat potential and whether one booking prevents the business accepting something more valuable later.
Marketing works with the same moving picture.
Creating demand is only useful if there is capacity to sell, at a rate that makes sense, and the experience customers eventually receive lives up to what they were promised. That connection between demand, revenue and delivery becomes much easier to see with experience.
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Travel & Hospitality experience becomes particularly useful when someone understands the value of the demand they are creating, rather than simply the volume.
Consideration
Commercial Awareness
Strong professionals understand how occupancy, rate, yield, commission and perishable capacity affect revenue. This helps them make better decisions about pricing, campaigns, partnerships and account priorities.
Take these into your next interview. A free hiring checklist for Travel & Hospitality.
Get the checklistRoles we recruit in Travel & Hospitality
Sales
Sales that grow profitable occupancy
Commercial Director
Leads revenue strategy across direct, trade, corporate, group, event or partnership channels while balancing yield and capacity.
Director of Sales
Owns sales performance across priority segments, leading teams, account plans, pipeline and commercial partnerships.
Corporate Sales Manager
Develops negotiated business from corporate, travel-management, conference or group customers.
Trade Partnerships Manager
Builds relationships with tour operators, travel agents, platforms, destination partners and distribution channels.
Revenue Manager
Optimises price, availability and channel mix using demand patterns, booking pace, capacity and market conditions.
What employers look for in sales
Employers may be looking for someone who can:
• Judge the value of a booking. Volume, rate, date pattern, ancillary spend and repeat potential can all affect whether business is worth accepting.
• Qualify demand properly. A wedding enquiry, corporate lead or group request may be genuine business, market shopping or simply operational complexity with little margin.
• Understand when capacity is most valuable. Filling space early can provide certainty but may also displace higher-value demand later.
• Know the customer behind the booking. The booker, traveller, event organiser, payer and person deciding whether to return may all be different people.
• Build repeatable demand. Corporate accounts, agents, tour operators, event planners and local partnerships can create value well beyond one booking.
• Work closely with Revenue and Operations. Winning business commercially only works if the rate, availability and delivery make sense.
Experienced people become particularly aware that “full” and “profitable” are not interchangeable.
Marketing
Marketing that inspires bookings
Marketing Director
Sets destination, venue, brand and demand strategy across domestic, international, direct and partner channels.
Digital Marketing Manager
Generates bookings and enquiries through search, paid media, social, email, content and conversion optimisation.
Destination Marketing Manager
Builds demand for a place or experience through campaigns, partnerships, events, content and stakeholder coordination.
CRM and Loyalty Manager
Improves repeat booking, engagement and customer value through segmented communications, loyalty and lifecycle activity.
PR and Communications Manager
Builds reputation and visibility through media, influencers, partnerships, events and crisis-aware communications.
What employers look for in marketing
The stronger Travel & Hospitality marketers tend to:
• Connect marketing activity with availability and demand.
• Understand the cost and role of different booking channels.
• Build direct and repeat demand rather than focusing only on acquisition.
• Use local events, seasonality and booking behaviour to shape activity.
• Make the customer promise clear and realistic.
• Work closely with Sales, Revenue, Reservations and Operations.
A beautiful campaign can create demand very quickly. If the offer is unavailable, confusing or badly delivered, the same customer can just as quickly leave a review explaining the gap between what was advertised and what happened.
Marketing in this sector therefore extends well beyond attracting the booking. Pre-arrival communication, reputation, service recovery, CRM and encouraging the next booking are all part of the commercial picture.
Same CV. Different Capability.
Experience is relative
Two Hotel Sales Managers may both show strong revenue performance.
One may have spent most of their time converting reactive weddings and events enquiries; another may have built corporate and MICE accounts through negotiated rates, site visits, account planning and long-term relationship development.
The same applies in Revenue: two people may both list pricing, inventory and reporting while one has independently managed channel mix and group displacement across several properties and another has worked within a strategy largely set elsewhere.
Professional A
Hotel Sales Manager
- Converts reactive weddings and events enquiries
- Works with comparatively short booking cycles
- Strong enquiry handling and event conversion
Professional B
Hotel Sales Manager
- Strong hotel brand experience
- Builds corporate and MICE accounts
- Creates longer-term repeatable demand
- Negotiates rates and develops account plans
We find out which one you need. Brief a role
The Travel & Hospitality Economy
227k
Ireland tourism-industry employees, Jul 2026
THE UK PICTURE
Britain, domestic tourism spending reached £78 billion in 2025. VisitBritain estimates a further £33.4 billion was spent by international visitors to the UK during the year.
THE IRISH PICTURE
Ireland welcomed around 6.4 million foreign visitors in 2025, generating an estimated €5.5 billion in visitor expenditure. Irish household spending on restaurants and accommodation also increased by 5.9% during the year.
Behind demand is a sector selling capacity that expires. An empty hotel room tonight, an unsold tour place or unused event space cannot be stored and sold next month, which makes timing, pricing, channel choice and demand forecasting particularly important commercially.
Building your Sales & Marketing career in Travel & Hospitality
Career progression usually brings a wider understanding of how demand, pricing, channels and customer experience work together.
SALES
Sales careers may begin with reactive enquiries, reservations, local accounts or individual market segments before moving into corporate sales, MICE, travel trade, partnerships, key accounts or wider commercial leadership.
With more responsibility comes greater involvement in account strategy, forecasting, market segmentation, pricing discussions and decisions about which business is most valuable to pursue.
People who gain exposure to Revenue Management and Operations often develop a broader commercial view because they can see what happens to a booking after Sales has secured it.
MARKETING
Marketing careers can begin across social, content, digital, ecommerce, brand, partnerships or local marketing.
More senior marketers are likely to become involved in direct booking strategy, CRM, customer retention, reputation, channel performance, commercial campaigns and wider brand positioning.
In Travel & Hospitality, working closely with Revenue, Sales and Operations can be particularly useful. Marketing activity often needs to change depending on booking pace, available capacity, market conditions and which customers the business needs to attract at a particular time.
For employers
For employers, we look beyond the obvious CV match and spend time understanding what someone has actually done, the environment they have worked in and how relevant that experience is to the role.
Discuss a Sales or Marketing HireFor professionals
For professionals, we help make sense of the experience you have built, what you are genuinely good at and where that might take you next.
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