Insights
What we see in sales and marketing hiring across Northern Ireland, GB and ROI. Written for the people doing the hiring and the people being hired.
Soft Skills Interview Questions for Marketing Roles
How to test soft skills when you hire marketers. Better job ad wording, sharper interview questions and a simple good, better, best scoring guide.
How to Write a Marketing CV: Tips From a Recruiter
Practical tips for a marketing CV that gets you interviews. Tailor it, use numbers, write a clear personal statement and tidy up your LinkedIn.
Demand Generation Strategy: A Practical Audit Checklist
A checklist to audit your demand generation. Your website, data, lead follow-up, spend and how your marketing team is set up to deliver.
Changing Marketing Jobs: How to Prepare for Your Next Move
Thinking of a new marketing job? Work out what you want, spot your skills gaps and plan how to close them before you apply.
Hiring Marketers From Other Industries: Is It Worth It?
Should you hire a marketer from outside your industry? Why good people get missed and how soft skills help you spot them.
How to Hire a Marketing Manager: A Checklist for Employers
A nine-step checklist for employers hiring a marketing manager. Audit first, set SMART goals and keep the process quick and fair.
How not to scare off your best marketing applicants.
There are two fundamental truths in all recruitment: * The goal of any hiring process is to engage the largest pool of qualified professionals. * The longer your list of job requirements, the more top candidates will self-select out of the process. In sales and marketing especially, across every tier from mid-level specialists to senior leads, job descriptions tend to collect "nice-to-haves" until they become completely unwieldy. Here is how this happens, why traditional recruitment breaks...
Leadership, imposter syndrome and learning empathy. An interview: Industry Perspectives with Jules Black
Industry Perspectives - Sarah Stewart - MRKTSEARCH Jules Black is a team improvement consultant with Linkubator https://linkubator.com/ A management & business consultancy based in Northern Ireland. We had coffee, and the conversation ended up on what makes a good leader and why feeling out of your depth is not always a bad sign. Why read thisYou may enjoy this read if you’ve moved from doing the job to managing the people doing it, or you employ someone who has. * It gives you a one minute...