Event notes
SOSTAC and Strategic Marketing: PR Smith at Stormont
PR Smith brought SOSTAC to Stormont in March 2024. Here is why a plan beats tactics, how the six stages work and what he said about AI.
How to Measure Marketing Results: Amanda Webb's Advice
Amanda Webb of Spiderworking on measuring what your marketing delivers. Look past likes, track conversions and focus on the right audience.
YouTube for Business: Anita Wong's Practical Tips
Anita Wong's advice on using YouTube for business, from Social Media Savvy 2024. Plan videos with an idea grid, write better titles and use the metrics that matter.
Influencer Marketing for Brands: Advice From VAVA Influence
Francesca Morelli and Chloe Henning of VAVA Influence on choosing influencers. Gifting, sponsorship or events, audience fit and how to measure return.
Content Marketing Lessons From Hip Hop: David Levin
David Levin of That Lot on what content marketers can learn from hip hop. Wordplay, remix culture, sharp humour and building a community.
Ross Hompstead on Modern Leadership: Digital DNA Belfast 2023
Ross Hompstead of ASOS Tech Hub on how leadership has changed since the pandemic. Why empathy, humility and flexible working matter as much as results.
Dell and the Future of Sales: Eithne Devine-Hynes at Digital DNA Belfast 2023
Eithne Devine-Hynes of Dell Technologies spoke at Digital DNA Belfast in June 2023 about the future of sales. AI, CRM, digital humans and why people skills still matter.
The Big Marketing Meetup Belfast 2023: What We Learned
Our notes from The Big Marketing Meetup Belfast on 25 May 2023. Talks on influencers, AI, sustainability, advertising, careers and the psychology of choice.
Nils Leonard on Creativity: Rapid Sessions Belfast
Nils Leonard of Uncommon Creative Studio spoke at Rapid Sessions in Belfast. Why creativity is a survival skill, what AI can't do and why you shouldn't wait for permission.
Building a Brand: Lessons From Linzee Rooney and Olivia Burns at Rapid Sessions
Linzee Rooney of Born and Bred and Olivia Burns of Olivia's Haven on building a brand in Belfast. Lessons on product, story, quality and staying relevant.