Hiring advice
Soft Skills Interview Questions for Marketing Roles
How to test soft skills when you hire marketers. Better job ad wording, sharper interview questions and a simple good, better, best scoring guide.
Hiring Marketers From Other Industries: Is It Worth It?
Should you hire a marketer from outside your industry? Why good people get missed and how soft skills help you spot them.
How to Hire a Marketing Manager: A Checklist for Employers
A nine-step checklist for employers hiring a marketing manager. Audit first, set SMART goals and keep the process quick and fair.
How not to scare off your best marketing applicants.
There are two fundamental truths in all recruitment: * The goal of any hiring process is to engage the largest pool of qualified professionals. * The longer your list of job requirements, the more top candidates will self-select out of the process. In sales and marketing especially, across every tier from mid-level specialists to senior leads, job descriptions tend to collect "nice-to-haves" until they become completely unwieldy. Here is how this happens, why traditional recruitment breaks...